Thursday, October 30, 2008

Is Blog Dead in China ?

In the past year, there is a continuing discussion in the Chinese blogosphere on whether blog culture is dying down. Moreover, recently and, the two earliest BSPs founded by Fang dong-xing in China, are at business crisis. Fang is looking for investing to transform the websites into multi-media community platform.

What we see is: BSP and services related with blogs are slowly disappearing, blog has passed its golden days and walked into a dark future. The main reason is because the services around blogs cannot make a profit.

Why can't they make a profit? The content quality of blog is better than SNS, Twitter and Digg, their traffics are high. They should be able to get income from Ads. However, at present, blogger's income is too narrowed. Basically, they depends on Google AdSense. Which means their profit is affected by Google.

When Google entered the scene, it developed a huge number of blogging tools, such as google reader, feedburner, blogsearch, etc… which destroyed other BSPs dream for profit while google has a monopoly status in the market.

Blog is more open and individualized, its content quality is relative higher. SNS is more closed, especially towards search engine. It contrasts with blog's openness and affects information dissemination. A good article is very difficult to get disseminated via SNS. Now most of the SNS in China are coping the facebook, which is a dead end. The best SNS is Tencent's QQ, but you can't find any similarity between QQ and facebook. The funny thing is Tencent never claimed itself to be a SNS.

Thanks globalvoicesonline translation