Oct

31

Is Blog Dead in China ?

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In the past year, there is a continuing discussion in the Chinese blogosphere on whether blog culture is dying down. Moreover, recently bokee.com and blogchina.com, the two earliest BSPs founded by Fang dong-xing in China, are at business crisis. Fang is looking for investing to transform the websites into multi-media community platform.

What we see is: BSP and services related with blogs are slowly disappearing, blog has passed its golden days and walked into a dark future. The main reason is because the services around blogs cannot make a profit.

Why can’t they make a profit? The content quality of blog is better than SNS, Twitter and Digg, their traffics are high. They should be able to get income from Ads. However, at present, blogger’s income is too narrowed. Basically, they depends on Google AdSense. Which means their profit is affected by Google.

When Google entered the scene, it developed a huge number of blogging tools, such as google reader, feedburner, blogsearch, etc… which destroyed other BSPs dream for profit while google has a monopoly status in the market.

Blog is more open and individualized, its content quality is relative higher. SNS is more closed, especially towards search engine. It contrasts with blog’s openness and affects information dissemination. A good article is very difficult to get disseminated via SNS. Now most of the SNS in China are coping the facebook, which is a dead end. The best SNS is Tencent’s QQ, but you can’t find any similarity between QQ and facebook. The funny thing is Tencent never claimed itself to be a SNS.

Thanks globalvoicesonline translation

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Comments

10 Responses to “Is Blog Dead in China ?”

  1. Transpacifica » links for 2008-11-14 on November 14th, 2008 9:06 am

    [...] Is Blog Dead in China ? (Moonlight Blog) "The content quality of blog is better than SNS, Twitter and Digg, their traffics are high. They should be able to get income from Ads. However, at present, blogger’s income is too narrowed. Basically, they depends on Google AdSense. Which means their profit is affected by Google." (tags: china blogging google) [...]

  2. free web host on November 14th, 2008 2:50 pm

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  3. 久酷 on November 14th, 2008 10:23 pm

    腾讯最近出了一个QQ校友，那么他不能再说它不是SNS了吧！呵呵……
    博客不会死，如果博客死了，那么中国难道就只剩下几个大的门户新闻网站！想想也不太可能！
    我发现你的英文博客更新速度可是蛮慢的哦！
    最后赞一个英文写得不错！值得学习！呵呵

  4. noknowon on November 21st, 2008 9:41 pm

    No,Never.

  5. Jackey on November 24th, 2008 1:03 pm

    facebook 横行

  6. 163 on November 24th, 2008 1:28 pm

    163博客好用

  7. Yee HER on November 27th, 2008 2:16 am

    @163: Free Blog Service by NetEase? Are you kidding, man?

  8. Yee HER on November 30th, 2008 4:15 am

    Chinese written blogs go dead, but English written ones do not, I guess.

  9. blogok on December 13th, 2008 11:04 pm

    Blog is get one setback, but it has its bright future, i think it need bring freelance to blog and make a profit for it in near future.

  10. yezhe on December 20th, 2008 8:22 am

    看来我的英语水平不够，很多都看不懂。nai nai de

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